100+ Different Types of Content You Can Create (2022) (2023)

Table of Contents
Textual content 1. Blog posts 2. Articles 3. How to 4. Guides 5. Lists 6. Q & A 7. Case studies 8. Testimonials 9. Interviews 10. Product reviews 11. Book reviews 12. Checklists 13. Research 14. White papers 15. Industry news 16. Company news 17. Guest posts 18. Personal stories 19. Success stories 20. Personal bios 21. Comments 22. FAQs 23. Glossary 24. Wikis 25. Versus articles 26. Comparisons 27. Predictions 28. Inspirational messages 29. How to avoid failure 30. Interesting facts 31. Funny stories 32. Quotes 33. Literary works 34. Microblog posts 35. Best practice 36. Metaphors 37. Scheduled events 38. “Why” content 39. Cost sheet 40. Product announcements 41. Newsletters 42. Promoted post 43. Recipes 44. Disclaimers Multimedia content 45. Infographics 46. Cheat sheets 47. eBooks 48. Screenshots 49. Audio posts 50. Audiobooks 51. Photography 52. Podcasts 53. Vlog 54. Live videos 55. Micro videos 56. Presentations 57. Webinars 58. Polls 59. Online events 60. Courses 61. Surveys 62. Roundups 63. SlideShares 64. Data visualization 65. Data collecting 66. Diagrams 67. Illustrations 68. GIFs 69. Demonstrations 70. Transparency 71. Posters 72. Memes 73. Comics and cartoons 74. Competitions 75. Online magazine 76. Quizzes 77. Music videos 78. PSA 79. Maps 80. Forums 81. Fan page 82. Media mentions 83. Giveaways 84. Feature pages 85. Daily shows Other contents 86. Plugins 87. Templates 88. Free tools 89. Browser extensions 90. QR codes 91. Free resources 92. Chat rooms 93. Mobile Apps 94. Countdowns 95. Social network buttons 96. Calculators 97. Converters 98. User generated content 99. Collaborations 100. Email campaign 101. Landing pages 102. Promo-sites 103. Income reports 104. Best awards 105. Online games 106. Offline magazines 107. Swag 108. Ads Conclusion FAQs Videos

A lot of people would love to start a blog but have trouble deciding what types of content they could post. Some would like to have mixed content but can’t decide what to choose. Every day we can see different content types, and they all have their respective audience. Surely, one can’t relate to every content type there is.

Also, there are new types of content coming out almost every day.

So how do you decide which type of content best fits you? Well, we have created a list of more than 100 types of content for you. By the end of this article, you will be able to decide which content type is down your alley.

First, you need to know that we divided digital content into three broad groups:

  • Textual content
  • Multimedia content
  • Other contents

Textual content is that type of content that requires no audio or video material. All it takes is your love for words and the knowledge to form those words compellingly. There’s a lot of content you can create using only text, and the audience is vast also.

Multimedia content includes a mixture of different materials, and it’s a much larger group than the first one. This group includes video, audio, pictures, or a combination of all content.

So let’s take a look at what types of content you can create for your blog, and what each content type has to offer.

Textual content

1. Blog posts

Blog posts are the type of textual content that allows you to create continuous and consistent content. Blog posts allow you to express your creativity and opinion on any given subject. It’s always a good idea to have the schedule for your posts and make them consistent.

2. Articles

Another type of textual content that allows you to publish your company news, announcements or any other kind of content. It’s like having your magazine.

Read more:

Difference between articles and blog posts

3. How to

In most cases, this is a textual content that provides instructions to its readers. You can help people learn how to do various things, build stuff or use some software. It’s not uncommon to create video or audio “How to” content as well.

4. Guides

If you consider yourself a Guru in a particular topic, then creating guides would be a great way to teach others. Share your knowledge and guide people through all kinds of different issues.

5. Lists

Think about any topic and you can create a list. You can list top movies, books, all kinds of products and services. This type of content has a vast audience and if you like creating lists, just go for it.

6. Q & A

Question & Answer is always a favorite content. A lot of people on the internet have questions about almost everything. Creating this kind of content offers a great opportunity for an impressive number of visits. It can be textual or multimedia, depending on your preferences.

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7. Case studies

Case studies tell stories of your customers and how you’ve helped them solve their issues. It is an excellent way to influence your prospects and turn them into customers.

8. Testimonials

It’s the same as case studies but with a twist. Testimonials show what your clients tell (in their words) about your products or services. It’s a great way to expand your market because you will have real customers sharing their experiences.

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9. Interviews

Interviews are helpful content, and they can be textual and multimedia. You could have experts in any field and talk about various related topics. You could talk about some current issues or turn to some past events. It’s all up to you and your creativity.

10. Product reviews

This one can also be textual and multimedia content. Find an exciting product and let everyone know everything there is to know about it. Product reviews are very popular as they help the audience decide on buying a special item.

11. Book reviews

If you like to read books, and you want to share your opinion with the internet, this is your type of content. Book reviews are fun to do and have a great audience you can interact with.

12. Checklists

The checklist is the type of content that allows readers to follow a step-by-step guide through an inevitable process. You share with your readers all the steps they need to take to accomplish something.

13. Research

If you like to research hot topics and share your findings and conclusions, then start a research blog. You can research any topic you find interesting or have access to. This content has a broad audience, and you can make a name for yourself this way.

14. White papers

You can create white papers if you want to give some technical information to your readers. It’s mostly PDF format content that you can share for download. White papers can also present case studies that offer problems and solutions to these problems.

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15. Industry news

Find an industry you like, or you think would have a broad audience. Search for the news and report to your audience. Be careful not to copy/paste the story, but rather give your view of the story.

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16. Company news

Another great content for all business owners. You can write news about your business and share it with your customers and investors.

17. Guest posts

Guest post is content that allows visitors to post their content on your blog. You can choose the content you like before publishing it to avoid any problems. Recent statistics show that 59.8% of bloggers guest-post at least occasionally.

18. Personal stories

If you have a lot of life stories to tell, this is a great way to share them with the world. You can also have guest writers to share their personal stories with people.

19. Success stories

Let everyone know how you made it to the top. Share your tactics with others so they can achieve their goals. This content can be textual and multimedia, depending on how you want to present it. There are a lot of people looking for success stories on the internet.

20. Personal bios

The bio is great content to create. It can be textual or multimedia content, and it will always be actual. You can use various resources online to help you research and create this compelling content.


The comment is the best way to get feedback from your readers. No matter what your blog is about, comments will be useful. It’s also a good way to generate new ideas for the future.

22. FAQs

The frequently asked question section is the best way to lower the number of contacts you get about your product or services. This information can provide your visitors with some common questions people already asked you.

23. Glossary

The glossary is textual content that attracts a vast audience. It includes a list of phrases and acronyms related to a unique subject, with their definitions.

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24. Wikis

Create Wiki content on a topic related to you. Allow visitors to add content, and you will have a lot of visitors for sure. Also, this will make your blog shared in lots of places and used as a reference in internet disputes. This Star Wars wiki page is a great example of how a wiki page should look.

25. Versus articles

Opposed to “Comparisons” this example of content aims to prove why a certain product or service is better than its opponent. It can also be textual or multimedia content. It is an exceptional way to promote a product that you have to offer.

26. Comparisons

The comparison is a type of content where you compare two or more products to decide which is better. You can create this sort of content in a textual or multimedia form. Take a look at our comparison of the top ten blogging platforms.

27. Predictions

If you think that you can predict individual events based on some info or experience, then you should blog about it. People could visit your blog and read your predictions on presidential elections or FIFA World Cup. Of course, prepare yourself for a lot of raging comments, because not everyone will agree with you.

28. Inspirational messages

If you have a talent and can inspire people with your words, then you can post your inspirational messages. These messages can generate a lot of shares, and there’s a big chance that some of your posts go viral.

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29. How to avoid failure

Opposite to success stories, this is content that helps people understand how they could fail in their endeavors. It doesn’t matter if you decide to create textual or multimedia content, it can work either way.

30. Interesting facts

People love to read interesting facts about everything there is. The hotter the topic, the more people will be interested. Facts can be textual or multimedia content, although it would be best if you just keep it textual. Of course, be sure to backup your facts with relevant sources.

31. Funny stories

If you want to amuse your audience, then you can post funny stories on your blog. People love to pass the time searching for funny stories and other similar content. The world is full of funny stories and why not place them on your blog.


The quote can be textual content that you can post on your blog. Quote famous people and share their thoughts with your audience. This type of content attracts a broad audience and promises a big number of social media shares. If you own a business, you can place a quote by an influencer or the industry guru.

33. Literary works

If you have a talent for storytelling and you are creative, you can use your blog to publish your original content. It could be short stories, poems, or any other type of literary content.

34. Microblog posts

If you like to post short but valuable textual content to comment on a particular event or share your general thoughts, this is a nice way. People often complain that Twitter doesn’t offer enough characters, so beat Tweeter at their own game.

35. Best practice

It’s not a bad idea to share your best practice experience with your audience. People love to make their jobs easier and if you can help them with that – why not?

36. Metaphors

If you want to write about something everyone is writing about, it’s not a bad idea to do it differently. Approach a subject from another angle and tell the same story from an entirely different perspective.

37. Scheduled events

You can post a schedule to events you plan to organize or attend. Allow your audience to know where they could follow you. Also, it will be a useful reminder for your visitors if they want to meet you.

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38. “Why” content

Explain to your audience how something happened or why some things are in a certain way. You can do it using solid facts or be controversial – which is always more fun.

39. Cost sheet

If you own a business website and sell some products, it’s a good idea to have an expense sheet. The cost sheet shows the prices of your products to your customers.

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40. Product announcements

If you have to release a new product shortly, it would be a smart move to announce it. You can prepare your audience for it and have them waiting to build up the public interest.

41. Newsletters

This material serves to inform people about new products and services. This content is useful if you own a business. You can create newsletters to inform your clients about your most recent updates.

42. Promoted post

You can push a particular item such as free or gift offers from a particular brand that is related to your niche. Promos are standard practice, and bloggers do it all the time.

43. Recipes

If you are good at cooking and you would like to share your skills with the rest of the world, this is the right content for you. You can choose to make this textual or multimedia content, depending on your personal preferences.

44. Disclaimers

The disclaimer is usually a single page of textual content that explains copyright issues. You can also use a disclaimer to explain your intent and the purpose of your blog or a post.

Multimedia content

45. Infographics

This content is all about visualization. It shows facts, statistics and other relevant information in a visual way. Infographics are a growing trend, and there’s a bright future for all who create this kind of content.

46. Cheat sheets

The cheat sheet is a type of content that attracts a vast number of visitors. People love to cut corners and do things the easy way. You can use and create cheat sheets, depending on your needs and preferences.

47. eBooks

You can probably guess that eBooks are practically electronic books. You can create them and share on various websites or store them on your blog as a PDF for anyone to download. The main difference between an eBook and a simple blog post is that eBooks are much larger and detailed content.

48. Screenshots

If you want to prove your point and you don’t want to spend too much time explaining yourself this is the way to do it. Just take screenshots of already created content and make your point.

49. Audio posts

This type of multimedia content allows you to send your message to the audience with your voice. You can use recording software and then just post the audio file for everyone to listen.

50. Audiobooks

Same as eBooks, but uses the audio medium. If you have your eBook, you can record yourself reading chapter by chapter and share it on your blog. If you don’t like the way your voice sounds, you can always hire someone to do it for you. Here is how you can narrate your own eBook:

51. Photography

If you like to take photos then posting photography content is an exceptional way to express yourself and your work. You can create stock photos that people can download for a fee. Or you can allow them to use them for free. It’s all up to you.

52. Podcasts

The podcast is audio content you can create to share your views on various topics. People can sign up for your podcast if you decide to publish files in a series. You record audio files and post them on your blog for people to download or listen.

Read more:

How to Start a Podcast in 2021

53. Vlog

Vlog is video content that you can post on your blog and have people come and follow you. You can create a travel Vlog and share stories from your travels. It is hot content at the moment, and it’s still growing larger. Here is an interesting Vlog example.

54. Live videos

Use your blog to create live video content. Visitors can enjoy your live stream and comment on your activities. This type of content is pretty popular among the younger population.

55. Micro videos

Short videos can promote a product or an idea. It’s a nice way to get your short message out to your audience. You canuse a video makerto create them. They can last a few seconds and still convey a powerful message.

56. Presentations

Create a presentation of your product or service and embed it on your page. The presentation is a comprehensive way to share an idea or a project with your audience.

57. Webinars

If you are very skilled in your area, you can start webinars and have people log in and hear what you have to say. It’s a great way to make a real name for yourself, and share your knowledge with those who are interested.

Read more:

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58. Polls

Pools are multimedia content that you can generate to get public opinion on any given topic. They are easy to create, there are a lot of plugins that you can use to make polls.

59. Online events

Your blog can be a place where people could watch online events you attended or read about it. This is a good way to share your experiences from events related to your niche.

60. Courses

The course is a type of educational content that gathers people interested in learning new things. You can also help people get certain skills that you would pass onto them.

61. Surveys

If you like to gather data or different opinions, you can create all sorts of studies that your visitors could fill out for you. You can also send them via email and get even more visitors.

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62. Roundups

To create this content, all you need to do is collect content related to your industry which interests you. Then you list it all up for your visitors, so they don’t have to spend time doing the research. The smartest move would be to choose from the most popular content on the internet. You can publish these posts weekly, bi-weekly or monthly. Here is a good example of how to make expert roundup posts.

63. SlideShares

SlideShare is multimedia content that allows you to create slideshows and post them on your blog. This way you can present your work, ideas or some fun photos with your audience.

64. Data visualization

This content allows you to visually show all your data with all sorts of charts and graphs. It’s also a growing trend, and it can find its purpose in almost any industry.

65. Data collecting

You can post some interesting data or research results that people would be interested to see. This information is a fine way to get a specific audience on your blog.

66. Diagrams

It’s visual content that uses multimedia to show relations between certain events or people. It’s a great way to simplify complex data because your audience has a visual context. Here is a good example of marketing diagrams that explain content marketing.

67. Illustrations

You can create pictures to make a point or tell a short story. Illustrations are graphic content that you can set up and post on your blog. You can also combine illustrations and textual content so that image amplifies your text.

68. GIFs

Animated Gifs are multimedia content that shows a short action that repeats over and over again. It’s mostly used for fun and shows entertaining content. It is an excellent way to get a lot of likes and shares on social networks. You can use an online gif maker to easily whip up GIFs using YouTube videos or photos as the source.

69. Demonstrations

The demonstration is pretty much self-explanatory. You can create multimedia content and show how your product works. If you don’t offer any product, you can show how some other products work. It’s common for the younger generation to show video game plays.

70. Transparency

Let’s say you own a business. Maybe you want to share your financial info with your customers. Maybe you want to show your growth and investments or plans. That’s what transparency is all about. It can also be textual or multimedia content; it all depends on how you want to present your data. Microsoft is one of the most transparent large corporations. Here is how they do it.

71. Posters

This type of content predates the digital era. It shows information, but it doesn’t rely on text as much as a visual aspect. You can create posters if you want to point out an issue with as few words as possible.

72. Memes

The meme is graphic content used for comedy and entertainment. Memes are photos or screenshots with a humorous message written on the top or the bottom side. People like to see memes, and they are among the most shared content on the internet.

73. Comics and cartoons

If you are creative and want to make people laugh, then this is the perfect content for your blog. There’s not much to explain, we all know what comics and cartoons are. Take a pen or a mouse, start drawing and create interesting and funny stories.

74. Competitions

You can create all kinds of contests people can enter. To guarantee fairness, you can allow visitors to vote for their favorite.

75. Online magazine

The magazine is multimedia content that you can create and have a large audience that would become regular. It’s up to your personal preferences what the magazine would include. There are lifestyle, tech, construction, home development, and many other topics you can exploit.

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76. Quizzes

The quiz is fun content to create, and it can attract a massive audience. There are a lot of plugins that you can use to create fun and interesting quizzes.

77. Music videos

If you are a music fan and want to share music videos you like with other people, then you can embed all kinds of music videos on your blog. Music can attract a lot of audiences and take your blog to a new level.

78. PSA

Public service announcements can be textual or video content that can have an impact on the general public. You can use PSA to address any burning issue or educate the public on various topics. PSA content creators prefer video content as they can convey their emotions to the public easier.

79. Maps

The map is multimedia content that you can post on your blog and share with your visitors. You can point out interesting places or historical events that happened in a precise place or area.

80. Forums

This type of content is an excellent way to get a lot of visitors on your page. People can discuss a broad number of topics and get some answers. It’s a great way for people to share their knowledge and experience.

81. Fan page

If you are a fan of some pop star or a movie star, then this is a nice way to share your devotion with others. You can post photos, stories, videos and other related stuff to your fans. This type of content usually attracts a younger audience.

82. Media mentions

If your business was ever noticed by media, it’s not a bad idea to create a page and share it with your clients and visitors. Let everybody know what the media thinks about you and your business.

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83. Giveaways

People love free stuff. If you want to attract more audiences to your blog, then this is an outstanding way to reach this goal.

84. Feature pages

This content relates to specific features of a single product. It’s a great way to promote a product that you love or sell. Here are some interesting examples of nicely designed product pages.

85. Daily shows

This type of multimedia content allows you to address your audience on a regular basis. You can talk about any given topic and draw inspiration from your audience. Askgaryvee Show is a nice example for you.

Other contents

86. Plugins

This type of content is a good way to fill in some blank spots on your blog. You can try and find all sorts of plugins that your visitors could use.

87. Templates

This content allows you to explain to your audience how to do something. For example, you can create templates for various forms and sheets. Just make sure that you’ve got all your facts straight. You can also allow your visitors to download templates for a fee and make some money on the way.

88. Free tools

You can offer various free tools for all kinds of purposes to your audience. You can also create different sections of your blog, each containing devices respective to that section. You can decide if you are only going to share the story of those tools or post links for download.

89. Browser extensions

This content allows you to promote and expand your business, with content integrated into Chrome or some other browser.

90. QR codes

If you have a product or service to offer to your visitors, then custom QR codes can be useful content. People can scan QR code and order a product or sign up for a service.

91. Free resources

Just gather as much free stuff for your visitors to download. You can choose to share external links to those resources if you like. Also, you can create different sections so people could easily find what they need. Take a look at our section of Useful Blogging Resources created to help web newbies establish their online identity.

92. Chat rooms

You can create live chat on your blog and attract users this way. Visitors could talk and have fun, share information and experiences. You can watch the chat and see if there are any troublemakers.

93. Mobile Apps

It’s old news that more and more people use mobile devices above desktop computers. You can use this to gather all those people on your blog. Share mobile apps or develop your own and post them on your blog for everyone to download.

94. Countdowns

Countdowns are interesting and amusing content. You can place this content on your blog to show a countdown to New Year or a beginning of an important event. There are blogs dedicated only to countdowns until specific events happen.

95. Social network buttons

If you want your blog to be seen by as many people as possible, then you need to place social buttons on your blog. People can share your posts with a click of a button. This way you will be seen on Facebook, Instagram, Pinterest, LinkedIn, etc.

96. Calculators

Calculators are useful content that can help your visitors figure many things. You can help them count how much money they will spend on a particular project or trip. It’s all up to your creativity and the market demands.

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97. Converters

This type of content allows your visitors to convert currency or different units (meters, pounds, inch, ounce, etc.). Not all people in the world use the same system of units, and that’s why converters can be useful.

98. User generated content

Open up your blog for visitors and allow them to post any content with your approval. This kind of content is an excellent way to form a massive audience. You can administer everything that visitors post and delete unwanted content.

99. Collaborations

Sometimes you can create content working together with other bloggers. This way bloggers promote each other and help each other out.

100. Email campaign

A type of marketing content that allows you to share your news and projects with your customers. Create a list of recipients and let them know every time you have something exceptional in store.

101. Landing pages

An awesome way to expand your email list. Landing pages usually offer something to the visitor in exchange for their email address.

102. Promo-sites

This one is pretty much self-explanatory. Promo-sites are pages that promote a unique product or a service. It can be your product, or someone can pay you to promote their product or service.

103. Income reports

Some business owners like to share their earnings reports. It’s a nice way to stay transparent and show your clients how your business develops.

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104. Best awards

Bloggers love to compete. Events that offer awards for the best digital content are another interesting way to promote your page and get a new audience. Here is an example of such content.

105. Online games

If you are skilled at developing simple browser games that would attract people to your blog, this is something you could do. There are also online games that you could just host on your blog and reach an audience as well.

106. Offline magazines

If you are a fan of printed media, you can scan some printed magazines and post them for your audience. It’s a nice way to keep an archive that people would use when needed.

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107. Swag

Show thanks to your customers and supporters. Send them fun and useful gifts with your business logo. It’s a great way to show your appreciation and promote your brand.

108. Ads

If you have a blog, you can place ads on some posts to advertise the related brand. It is a legitimate and easy way to make some extra money for yourself.


Content is not limited to the written material but is easily overlooked. It is often best to utilize numerous forms of content and give your audience more than one way to obtain the knowledge. Great content knows what the audience wants and delivers it. Do that, and you can’t fail.


What are the 5 types of content? ›

Those are:
  • Infographics.
  • Blog content.
  • Podcasts.
  • Videos.
  • Social media.
5 Aug 2020

What are the six types of content? ›

In order to effectively reach your ideal audience, make sure these six types of content are included in your toolkit.
  • Blog posts. ...
  • Guest-contributed articles. ...
  • Press mentions. ...
  • Email marketing. ...
  • Gated content. ...
  • Video content.
19 Nov 2019

What is a example of content? ›

Some examples of content include blogs, emailers, newsletters, social media posts, case studies, and more.

What are the most popular types of content? ›

Videos & webinars

According to Hubspot, videos are actually the most popular content type in 2021, overtaking blogs and infographics.

How do I know what content to create? ›

How to Discover and Create Content That Your Audience Craves (and Grow Your Following)
  1. Use your analytics. ...
  2. Ask your audience. ...
  3. Learn from your industry peers. ...
  4. Use a research tool. ...
  5. Create marketing personas. ...
  6. Follow trends.
27 Mar 2018

What are the 4 types of content? ›

There are four content categories used in content creation and marketing—attraction, authority, affinity, and action. It's important to note that the four content categories are not mutually exclusive, and a single piece of content will often fit in multiple categories.

What are the 3 types of content? ›

Developing a Content Approach

The best way to look at the kind of content you're using across your digital landscape, including social media and email marketing, as well as social media and your blog, is to divide it into three types. They are: Creation, Curation, and Creative Curation.

What is basic content? ›

Basic Content is one of the six content types made available to all content editors. It is the most commonly used “template” and should be your first choice when developing new web content. The old website also had a content type called Basic Content, but the two function very differently.

What are 10 media types? ›

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet.

What are the 13 types of social media? ›

  • Social Networks. The primary goal of social networks is to help you connect with people, build communities and groups, share ideas, interests, and information. ...
  • Messaging Apps. ...
  • Photo & Media Sharing Apps. ...
  • Blogging & Publishing Networks. ...
  • Interactive Apps. ...
  • Discussion Forums. ...
  • Bookmarking & Content Curation. ...
  • Review Networks.
29 Jul 2021

What type of content do people like? ›

Blogs, ebooks, and video content are the three most popular forms of content according to HubSpot, but they don't need to be all you have. The more you diversify your media, the better prepared you'll be to allow your readers to share content across a variety of platforms.

How do you structure a content? ›

Top 9 Guidelines For A Better Content Organization
  1. Define a clear information structure. ...
  2. Start with critical content. ...
  3. Group related content. ...
  4. Show only what's relevant. ...
  5. Show everything that's relevant. ...
  6. Consider different audiences. ...
  7. Offer different entry points. ...
  8. Offer customization.
25 Sept 2012

How does content writing look like? ›

Content writing is the process of writing, editing, and publishing content in a digital format. That content can include blog posts, video or podcast scripts, ebooks or whitepapers, press releases, product category descriptions, landing page or social media copy ... and more.

What do u mean by content? ›

This word has two main meanings. The first has to do with being pleased and satisfied (feeling content) or making someone else feel happy and at peace with things (contenting them). The other meaning has to do with subject matter: the content of a history class might be American history.

What is content creation example? ›

Examples of content creation include things like blog posts (like the one you are reading now), newsletters, podcasts, videos, posters, and more. Content creating in marketing often combines brand specific messaging with general industry educational material.

What are some good content? ›

Good content is original, actionable, and answers a question. It's properly sourced, unique, concise, grammatically correct and is formatted properly. Use this formula to craft content that will increase likes, shares, and will rank well on major search engines. Need more help creating good content?

What content is most in demand? ›

  • Marketing translation services.
  • Multilingual content creation.
  • Global social media services.
  • Graphic design localization.
27 Nov 2020

What type of content is the most effective? ›

Video is an enormously successful form of content, and by 2020 it's expected to account for 80 percent of all web traffic. Moreover, 96 percent of consumers find product videos helpful, and nearly 75% are more likely to make a purchase after watching a video.

How do I start content? ›

How To Start Content Creation
  1. Assemble Your Team. Start by setting up your team. ...
  2. Set Content Goals. Set content marketing goals that align with your larger company goals. ...
  3. Gather Ideas. ...
  4. Review the Buyer Journey. ...
  5. Choose Content Direction and Types. ...
  6. Develop a Content Calendar. ...
  7. Research Each Idea. ...
  8. Create an Outline.
24 May 2022

How do you make content easy? ›

How to write content faster (when you're the writer)
  1. Know your audience before you start writing. ...
  2. Have a backlog of ideas. ...
  3. Always plan the content first by creating an outline before writing. ...
  4. Create your subheadings first to give your writing structure. ...
  5. Timebox the time you are writing. ...
  6. Take breaks. ...
  7. Write first, edit later.
22 Jun 2020

What is content marketing explain 8 types of content? ›

Content Marketing is developing and distributing — usually through the web — relevant and useful content to your audience. That content can be blog posts, newsletters, white papers, social media posts and much more. Understanding these content formats will help improve your long-term decision making for your brand.

What are the key elements of good content? ›

Good content has four elements:
  • Relevant. People want content relevant to their interests. ...
  • Intellectual. People want content that introduces them to new things. ...
  • Sensorial. Good storytelling is all about the details. ...
  • Emotional.
24 May 2022

What are themes in content? ›

What are Content Themes? In simple terms, content themes act as high-level buckets of topics that align with both your company's goals and your audiences' needs, and guide your brainstorming and content planning efforts.

What are the 4 P's of content development? ›

In a nutshell, the 4 P's are the core concepts for creating the right product at the right price in the right place with effective promotion. Inspired by the 4 P's, I created the 4 P's for my book, Global Content Marketing: Plan, Produce, Promote and Perfect.

What are the 4 pillars of content marketing? ›

The answer lies in four pillars of content creation that will help you create high-quality content that ranks well in search engines: originality, relevance, engagement, and relevancy. What is Content Marketing anyway?

What are the 4 key things to look for in a piece of media content? ›

When it's time for you to create a new piece of content, make sure to define each of the following.
  • A topic that addresses consumer pain points. ...
  • Discovery keywords to help your content be found. ...
  • A clear call to action and defined user intent. ...
  • A message that can be shared across multiple mediums.
29 Jun 2020

What are the four main purposes of content? ›

This diagram represents the four main purposes of content, which include to entertain, to inspire, to educate and to convince. Failure to create content that aligns with these criteria could result in missing out on attracting your potential audiences.

How do you create more content? ›

  1. Define Your Content Marketing Goal. ...
  2. Research and Understand Your Audience. ...
  3. Set Up Your Blog (If You Don't Have One Already) ...
  4. Update Your Current Content (If You've Already Been Publishing) ...
  5. Start Building an Email List and Know How You're Going to Use It. ...
  6. Brainstorm Ideas and Do Keyword Research.
10 Jan 2018

What are content channels? ›

Content distribution channels are the platforms and media where you share your content. Specific channels may vary depending on your resources and audience specifics. In general, though, we can divide them into three broad categories. Owned Channels are the content distribution facilities that belong to your company.

What is considered original content? ›

In the world of digital marketing, the term “original content” simply refers to content that is unique in that it's never before been published online in precisely that way. Original content can take many forms, including videos and written material like articles or blog posts.

What are the basic contents of a website? ›

What You Should Include in Your Website Homepage Design
  • Headline. Within three seconds, a website needs to tell visitors what the business has to offer. ...
  • Sub-headline. ...
  • Primary Calls-to-Action. ...
  • Supporting Image. ...
  • Benefits. ...
  • Social Proof. ...
  • Navigation. ...
  • Content Offer.
28 May 2021

What are the top 10 most used social media platforms? ›

The rankings on our list are based on the number of Monthly Active Users (MAUs).
  • 1. Facebook — 2.9 billion MAUs. ...
  • YouTube — 2.2 billion MAUs. ...
  • WhatsApp — 2 billion MAUs. ...
  • Instagram — 2 billion MAUs. ...
  • WeChat — 1.26 billion MAUs. ...
  • TikTok — 1 billion MAUs. ...
  • Sina Weibo — 573 million MAUs. ...
  • QQ — 538.91 million MAUs.

What content works best on social media? ›

Images. Good images or video definitely increase engagement, and they endear your brand to customers. They can also keep customers from quickly swiping past your post and missing your message. Advantages: Visual content is much more digestible and engaging than long-form blogs and articles.

What is good social media content? ›

The easiest way to create content for social media is by repurposing user-generated content. User-generated content is great for two reasons – it engages your audience and it creates greater brand awareness. Such content may include guest posts, images, videos, online reviews, or even testimonials.

What are the 3 types of content? ›

Developing a Content Approach

The best way to look at the kind of content you're using across your digital landscape, including social media and email marketing, as well as social media and your blog, is to divide it into three types. They are: Creation, Curation, and Creative Curation.

What are the four types of content? ›

There are four content categories used in content creation and marketing—attraction, authority, affinity, and action. It's important to note that the four content categories are not mutually exclusive, and a single piece of content will often fit in multiple categories.

What is content creation example? ›

Examples of content creation include things like blog posts (like the one you are reading now), newsletters, podcasts, videos, posters, and more. Content creating in marketing often combines brand specific messaging with general industry educational material.

What is good content creation? ›

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content formats.

What is the most popular type of content? ›


Infographics are among the most popular types of content you can create, and this is because they present a great deal of information (such as statistics, research, and other data) in a visual way that's engaging, digestible, and shareable.

What is the basic content? ›

Basic Content is one of the six content types made available to all content editors. It is the most commonly used “template” and should be your first choice when developing new web content. The old website also had a content type called Basic Content, but the two function very differently.

What are the key elements of good content? ›

Good content has four elements:
  • Relevant. People want content relevant to their interests. ...
  • Intellectual. People want content that introduces them to new things. ...
  • Sensorial. Good storytelling is all about the details. ...
  • Emotional.
24 May 2022

What content type means? ›

Definition of a Content Type. In technical terms, a Content Type is a reusable collection of metadata for a category of content, with its corresponding taxonomies that allows you to manage information in a centralized, reusable way.

How do I start content writing? ›

7 Easy Tips for Effective Content Writing
  1. Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work. ...
  2. Create a Hook That Grabs Their Attention. ...
  3. Do Your Research. ...
  4. Focus on a Single Purpose. ...
  5. Write in a Unique Voice. ...
  6. Optimize Digital Content. ...
  7. Edit Your Work.

What makes a successful content creator? ›

There are a number of traits that set great content creators apart from amateur ones. Firstly, they know and understand their target audience. They know what drives them and what interests them. Secondly, they stay up to speed with their industry and trends.


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