7 Companies Owned by Google (Alphabet) (2023)

Alphabet Inc. (GOOGL) was originally founded as a search engine company in 1998 under the name Google Inc. Since then, Google has become the world's most popular search engine, owning 92% of the global search market.

The company has diversified far beyond search engines in the past two decades. It reorganized in 2015 and created the holding company named Alphabet. The parent holds Google, its largest subsidiary, and a number of other companies. Some of these companies are subsidiaries of Google, while others are separately owned by Alphabet.

Key Takeaways

  • Alphabet, Google's parent company, is a tech giant with a $1.7 trillion market cap.
  • While Google is the flagship subsidiary, Alphabet has grown through a series of key acquisitions across the domains of hardware and software.
  • Here we look at some of the most prominent companies owned by Alphabet, such as YouTube, Nest, and Waze.
(Video) Alphabet: Companies owned by GOOGLE

Alphabet: An Overview

Alphabet has become one of the world's largest technology conglomerates, with a market capitalization of $1.75 trillion as of March 10, 2022. The company posted a net income of $76 billion on revenue of $257.6 billion for 2021.

The majority of Alphabet's revenue is generated from advertising. The company offers performance advertising, which allows advertisers to connect with their users with measurable results. It also sells brand advertising, which aims to enhance users' awareness and affinity with brands. Advertising is thus a core part of Alphabet's strategy and has guided many of its acquisition decisions, such as the purchase of DoubleClick in 2008 (see below).

However, Google also generates revenue from other sources, including sales of apps, in-app purchases, hardware, and licensing and service fees, including those received from Google Cloud and other products. The company has made acquisitions to bolster these businesses.

Alphabet is constantly looking for novel technologies that can enrich its portfolio of businesses. Acquiring smaller companies often eliminates emerging rivals, thus reducing competition for Alphabet. This is one reason Alphabet is currently the target of an antitrust lawsuit that was filed by the U.S. Department of Justice (DOJ) and eleven state Attorneys General in October 2020.

Below, we look in more detail at seven of the company's major acquisitions. Alphabet does not break out the revenue that these purchases currently contribute to the company, with the exception of YouTube.

1. Mandiant

  • Business type: Cybersecurity
  • Acquisition price: $5.4 billion
  • Acquisition date (announced—not yet closed): March 8, 2022

Google announced its intent to purchase publicly-traded cybersecurity firm Mandiant, Inc. (MNDT) on March 8, 2022, for $23 per share—roughly $5.4 billion. The company, which focuses on cybersecurity testing and cyber-incident response, will be folded into Google’s cloud computing business to help better secure cloud data.

(Video) The Creation of Alphabet [The Company That Owns Google]

Mandiant was purchased by FireEye in 2013 for roughly $1 billion. In June 2021, FireEye sold its FireEye branded products business and name to the private equity firm Symphony Technology Group for $1.2 billion—leaving the Mandiant Solutions software business in the publicly-traded company. In October 2021, the company changed its name back to Mandiant.

In February 2022, Microsoft (MSFT) was reportedly interested in buying Mandiant. Google’s $23 per share offer is a 45% premium to where shares traded on Feb. 1, 2022 (prior to the Microsoft news). If the deal closes, it will be the second-largest acquisition in the company's history—behind only Motorola Mobility, which it purchased in 2012 for $12.5 billion. Google expects the deal to close by 2023—assuming it gets shareholder and regulatory approval.

2. Fitbit

  • Business type: Wearable fitness devices and app
  • Acquisition price: $2.1 billion
  • Acquisition date: Jan. 14, 2021

Fitbit was founded in 2007 by James Park and Eric Friedman, whose goal was to create a wearable product that leveraged wireless technology to enhance users' health and fitness. The company's products include smartwatches, armband fitness trackers, a digital fitness tracking application, and related gear, accessories, and services.

Google closed the Fitbit buyout in January 2021 after the deal was first announced in November 2019, adding to its wearable-device lineup following its acquisition of the Timex smartwatch technology in 2019.

The deal closed after antitrust regulators in the European Union approved the acquisition with conditions directed at protecting users' health data and preserving competition in the sector for wearable tech. Google stressed that the acquisition is about devices, rather than data, and made commitments that user data would not be used for Google ads.

3. Looker

  • Business type: Business intelligence software and data analytics
  • Acquisition price: $2.6 billion
  • Acquisition date: February 13, 2020

Looker, founded in 2011 by Lloyd Tabb, helps companies to easily extract and analyze data. Most legacy business intelligence systems at the time required users to have engineering and programming expertise in order to extract data and analyze it. Looker simplified the process by taking programming queriesand modifying them to read more like natural languages, such as English. This allowed users to perform data analytics without having to "speak" code.

(Video) What is Alphabet, the new Google?

Google announced its planned buyout of Looker in June 2019. Google finalized its acquisition of Looker in 2020, leveraging its capabilities through the Google Cloud service. At Google Cloud, Looker helps customers accelerate their ability to analyze data, deliver business intelligence, and build data-driven applications.

4. Nest

  • Business type: Smart-home products
  • Acquisition price: $3.2 billion
  • Acquisition date: Jan. 13, 2014

Nest Labs was founded in 2010 by Tony Fadell and Matt Rogers. Both Fadell and Rogers left their positions at Apple's iPod and iPhone development division to start a technology company aimed at revolutionizing the thermostat: to transform it into a sensor-driven, Wifi-enabled, learning, and programmable device.

In 2014, Google acquired Nest and has since merged it with Google's Home division to create Google Nest, which offers a range of smart home products, including security alarm systems, security cameras, Wifi routers, and home assistance devices.

5. Waze

  • Business type: Mobile navigation app
  • Acquisition price: $966 million
  • Acquisition date: June 11, 2013

Waze was founded in Israel in 2008. The crowd-sourced mobile traffic advisory device and navigation service was acquired five years later by Google, whose own Google Maps app was already seven years old by that time. Acquiring Waze was one way to eliminate competition, but Google also saw Waze's traffic-updating features as novel enhancements to Google Maps.

Google has since been able to monetize the service by selling ad services to businesses, including ads that alert drivers when they are near participating businesses. Waze had over 140 million monthly active users in early 2021—up from 10 million when it was acquired.

6. DoubleClick

  • Business type: Ad management and ad serving solutions
  • Acquisition price: $3.1 billion
  • Acquisition date: March 11, 2008

DoubleClick was founded in 1996 and became one of the stock-market stars of the dot-com era as a leader in the first generation of online advertising during the 1990s. Private equity firm Hellman & Friedman paid $1.1 billion in a "take-private" transaction to become majority owners of the company in 2005.

(Video) Top companies owned by alphabet.#shorts#youtubeshorts#ytshorts#tech#google#alphabet#fitbit

Google then acquired DoubleClick in 2008 as a way to bolster the analysis and ad-targeting capabilities of its customers. In 2018, Google retired the DoubleClick brand name and folded it into Google's AdWords brand, making Google Ads the central tool for advertisers.

7. YouTube

  • Business type: Online video-sharing platform
  • Acquisition price: $1.65 billion
  • Acquisition date: November13, 2006
  • YouTube ad revenue (2019): $15.1 billion

YouTube was founded in 2005 by three former PayPal employees who believed that ordinary peopled would enjoy sharing their homemade videos online. By the summer of 2006, YouTube was already offering more than 100 million videos per day. Both technical problems that accompany rapid growth and lack of commercial success prompted YouTube to begin searching for a buyer.

Meanwhile, Google's own video platform, Google Video, which was also launched in 2005, had failed to generate much traffic. Google's acquisition of YouTube in late 2006 gave it a new, powerful video platform. YouTube has grown into a significant source of Alphabet's ad revenue, while also generating revenue through premium and YouTube TV subscriptions. In 2021, YouTube's ad revenue was $28.9 billion.

Google (Alphabet) Diversity and Inclusiveness Transparency

As part of our effort to improve the awareness of the importance of diversity in companies, we have highlighted the transparency of Google's (Alphabet's) commitment to diversity, inclusiveness, and social responsibility. The below chart illustrates how Google (Alphabet) reports the diversity of its management and workforce. This shows if Google (Alphabet) discloses data about the diversity of its board of directors, C-Suite, general management, and employees overall, across a variety of markers. We have indicated that transparency with a ✔.

Google (Alphabet) Diversity & Inclusiveness Reporting
RaceGenderAbilityVeteran StatusSexual Orientation
Board of Directors
General Management✔ (U.S. Only)
Employees✔ (U.S. Only)


How many companies are owned by Alphabet? ›

Alphabet, Inc. is a technology conglomerate that owns four significant subsidiaries: Google LLC, XXVI Holdings Inc., Google Ireland Holdings, and Alphabet Capital US LLC. All of these companies are relevant in the market, and most of them are rainmakers in their fields.

How many companies does Google own? ›

Together, Google and Alphabet own over 200 companies.

What companies did Google acquire? ›

Google's biggest acquisitions
  • Motorola Mobility, 2012, Telecommunications, £12.5 billion.
  • Nest, 2014, Home automation, $3.2 billion.
  • DoubleClick, 2007, Online advertising, $3.1 billion.
  • Looker, 2019, Data analytics, $2.6 billion.
  • Fitbit, 2007, Consumer electronics, $2.1 billion.
Aug 26, 2021

Does Alphabet own TikTok? ›

TikTok is short form video platform owned by ByteDance, a Chinese conglomerate.

What apps does Alphabet own? ›

  • Calico.
  • CapitalG.
  • DeepMind.
  • Google.
  • Google Fiber.
  • GV.
  • Intrinsic.
  • Isomorphic Labs.

Is Alphabet bigger than Amazon? ›

Topping the ranking of largest internet companies worldwide is currently Alphabet, the parent company of Google, with a market capitalization of 1.9 trillion U.S. dollars as of June 2022.
CharacteristicMarket capitalization in billion U.S. dollars
9 more rows
Jul 27, 2022

Who owns the most of Alphabet? ›

The Vanguard Group, Inc

Who owns the biggest share of Alphabet? ›

Who owns the most shares of Alphabet? As of 31 December 2021, Larry Page and Sergey Brin owned 85.9% of the company's Class B shares meaning that they controlled approximately 51.4% of the company's voting power.

Why did Google change to Alphabet? ›

During its rebrand, Google was not facing any publicity problems and instead opted to rename to better highlight growth opportunities among its other businesses. "Our company is operating well today, but we think we can make it cleaner and more accountable," then-CEO Larry Page wrote in its renaming announcement.

Does Jeff Bezos own Google stock? ›

Investments Over the Years

Unsurprisingly, Bezos was an angel investor in Google in 1998. His $250,000 is worth roughly $3.1 billion today.

How many companies did Alphabet acquire in 2015? ›

Google has acquired around 184 companies as of October 2015, with its largest acquisition being the purchase of Motorola Mobility, a mobile device manufacturing company, for $12.5 billion.

What does Alphabet own besides Google? ›

Alphabet Holdings LLC: houses alphabet's investments (CapitalG and GV) X Developments LLC: “Moonshot” Factory. Other “Other Bets”: Waymo, Verily, Calico.

How many acquisitions does Google have? ›

View all 258 Acquisitions from this search.

Why is TikTok getting removed? ›

TikTok, the popular social video platform owned by Beijing-based ByteDance, has been banned on government-owned devices in several states for security concerns. The latest governors to ban it are in North Carolina and Wisconsin.

Is TikTok owned by China? ›

TikTok, deployed in China as Douyin (Chinese: 抖音; pinyin: Dǒuyīn), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.

Does Alphabet own Uber? ›

Alphabet owns over 5% of Uber's stock after its GV venture capital business invested $250 million in the company in 2013. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors.

How many apps does Google own? ›

Number of available applications in the Google Play Store from December 2009 to September 2022
CharacteristicNumber of available apps
9 more rows
Nov 14, 2022

What is Alphabet Google's new company? ›

Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet.

Is Alphabet or Apple bigger? ›

Apple's market value is now higher than that of Alphabet, Amazon and Meta combined. The iPhone maker's worth stands at $2.307 trillion, while its tech peers add up to $2.306 trillion.

What is the richest internet company? ›

This is a list of Internet companies by revenue and market capitalization.
Revenue USD billions$469.82
50 more columns

Is Alphabet worth more than Apple? ›

While Google parent Alphabet's market capitalization stood at $1.126 trillion, totaling $2.306 trillion, it fell short of Apple's valuation of $2.307 trillion.

Does Bill Gates have shares in Alphabet? ›

Bill Gates Alphabet Inc - Class A

Bill Gates started to build up the position in Alphabet in Q1 2020. Since then they sold 862 Thousand shares. The investor completely sold their stake between Q4 2020 and Q1 2022.

What is the A to Z Alphabet? ›

The English Alphabet consists of 26 letters: A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z.

Who has the biggest Alphabet in the world? ›

The language with the most letters is Khmer (Cambodian), with 74 (including some without any current use).

Who owns most of Amazon stock? ›

Institutional investors hold a majority ownership of AMZN through the 59.87% of the outstanding shares that they control. This interest is also higher than at almost any other company in the Internet Retail industry.

Who actually owns Google? ›

Who owns the most stocks in Google? ›

The top individual insider shareholders of Google are Larry Page, Sergey Brin, and Sundar Pichai, and the top institutional shareholders are Vanguard Group Inc., BlackRock Inc.

Does China own any of Google? ›

Google China is a subsidiary of Google. A popular search engine, most services offered by Google China were blocked by the Great Firewall in the People's Republic of China.
Google China.
Type of siteSearch engine
Founded12 April 2006
HeadquartersBeijing , China
Area servedChina
3 more rows

Should I buy GOOG or googl? ›

For this reason, GOOGL shares tend to trade at a slightly higher price than GOOG shares, due to the additional voting rights. However, most retail investors cannot buy enough shares to significantly affect the company's policies, making GOOG the slightly more cost-effective choice.

What is the difference between Google and Google Alphabet? ›

Alphabet: The big dog. The parent company for Google, as well as "Other Bets" including Nest, Google Fiber and X. Google: One of several groups under Alphabet. Google contains many of the online services you know and use, such as search, Gmail, Android and Chrome.

Has Z been removed from the alphabet? ›

However, according to Hoax Slayer, all of this is simply an on-going prank that has gone on for years, and has been taken totally out of context. The ELCC actually doesn't exist. Which means Z is definitely not getting removed from the English language — your zippers and zealous zebras are A-OK.

What companies does Bill Gates invest in? ›

Bill Gates Portfolio Stock List: Top Stocks
  • Weber Inc. (NYSE:WEBR)
  • Coca-Cola FEMSA, S.A.B. de C.V. (NYSE:KOF)
  • Vroom, Inc. (NASDAQ:VRM)
  • Schrödinger, Inc. (NASDAQ:SDGR)
  • Waste Connections, Inc. (NYSE:WCN)
  • Coupang, Inc. (NYSE:CPNG)
  • Madison Square Garden Sports Corp. (NYSE:MSGS)
  • The Kraft Heinz Company (NASDAQ:KHC)
Dec 1, 2022

Which stocks does Elon Musk own? ›

Key Takeaways. Musk's best investments include PayPal, SpaceX, DeepMind Technologies, Tesla, and The Boring Company.

How much did Shaq make on Google? ›

Shaq was revealed to be one of the earliest investors in Google back in 1999. The then-Lakers big man participated in a series A round worth $100 million for the company.

How many companies do you think Alphabet Google has acquired since 2001? ›

Alphabet (GOOGL) - Get Free Report , the parent company of Google, has made nearly 200 acquisitions since 2001, according to research firm CB Insights.

How many companies has Google acquired in the last 5 years? ›

Google has acquired 224 companies, including 20 in the last 5 years. A total of 13 acquisitions came from private equity firms. It has also divested 6 assets. Google's largest acquisition to date was in 2011, when it acquired Motorola Mobility for $12.5B.

Which company did Google buy in July of 2006 and how much did they pay for it? ›

In 2006, Google bought the property from SGI for US$319 million.

How many companies are under Alphabet? ›

We're all familiar with Alphabet Inc, right? That's right we're referring to the company, not the set of characters and letters! Widely known and acknowledged as the parent company of the tech giant Google, Alphabet Inc is a holding company that encompasses more than 160 subsidiary businesses under its umbrella.

How many companies do Google own? ›

Together, Google and Alphabet own over 200 companies.

What is the biggest company acquisition ever? ›

As of August 2022, the largest ever acquisition was the 1999 takeover of Mannesmann by Vodafone Airtouch plc at $183 billion ($297.7 billion adjusted for inflation). AT&T appears in these lists the most times with five entries, for a combined transaction value of $311.4 billion.

What is the largest acquisition in US history? ›

AOL and Time Warner (2000) - $182B

The merger's valuation came crashing down after the dot-com bubble burst just two month after the deal was signed. The deal, which is to be known as the largest merger in history, fell apart in 2009, 9 years later after it was originally signed.

Does Google own Spotify? ›

Spotify and Google will remain as two independent companies in 2021. But at the same time, they have certain areas of cooperation that continue to be supported. In particular, they hold joint promotions to attract new buyers and subscribers.

Why does Google have 3 different stocks? ›

Google Share Classes

Google has three classes of shares: the A, B, and C classes. When the firm first went public, they issued Class A shares with one vote per share, while the founders retained the Class B shares with 10 votes per share. This was designed to allow the founders to remain in control of the company.

Why does Google have 3 Stocks? ›

In 2014, Google underwent an unconventional stock split that created a third common stock class. Google completed a 2-for-1 split of its public Class A stock and created a new Class C stock that had no voting rights whatsoever.

How much of Google does Jeff Bezos own? ›

Bezos was one of the first shareholders in Google, when he invested $250,000 in 1998. That $250,000 investment resulted in 3.3 million shares of Google stock worth about $3.1 billion today.
Nov, 1998Google$1M / Angel
Jan, 2016GRAIL$100M / Series A
74 more rows

Does Jay-Z own Uber? ›

He also has a stake in Uber valued at $70 million (which he originally purchased for just $2 million), as well as in JetSmarter. Jay-Z has also had brand partnerships with Reebok, Cherry Coke, Cohiba cigars and Budweiser, as well as a producer credit on NBA 2K13.

Why did Google sue Uber? ›

Google sued Uber in February 2017 over the acquisition, hinging much of its case on allegations that Levandowski conspired with Uber to steal 14,000 sensitive self-driving-car files that served as the foundation of Otto and later Uber's robot car unit.

Is Google invested in Lyft? ›

3 reasons you should pay attention to the Google-led $1 billion Lyft investment. Lyft has a billion more reasons for a bright future. Lyft got a major boost in the form of a billion-dollar investment round, and an earlier rumor was confirmed: CapitalG, Google parent company Alphabet's growth equity fund, led the round.

Is Netflix owned by Google? ›

The answer is there is no individual owner or parent company for Netflix. Instead, the streamer is a publicly-traded company with many shareholders.

Does Mark Zuckerberg own Spotify? ›

The multi-billion music streaming company Spotify is primarily owned by its founders, Daniel Ek and Martin Lorentzon. As of 2021, Daniel Ek has 16.7% ownership of ordinary shares and 31.9% of the voting power.

Is Spotify owned by China? ›

In December 2017, Spotify and Tencent Music Entertainment agreed to a cooperative share swap. The Chinese tech giant now owns nearly 9% of all Spotify shares. In return, Spotify holds a 17% stake in its subsidiary Tencent Music Entertainment.


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